Toyota has been a return client for six years running. Our first docu-style spot featured musical artist Grace Potter exploring various locales that inspired her to write music in-and-around one of her favorite places in the world, Malibu, CA. I explored the same docu-style technique, but this time with a group, Misterwives, as they celebrated their success and the satisfaction of coming together as friends and artists.
FIAT was excited to partner at Logo’s first-ever staging of its New Now Next Honors tentpole as part of Aspen Gay Ski Week. FIAT had only once before in their history shot one of their vehicles in the snow, so they were on-set as we hit the wintery Colorado landscape to reinforce that the FIAT 500X Crossover was ready for all driving conditions! Shooting with a drone for the first time, we achieved beautiful-looking spots that inspired the client to plan their own snow-bound national creative ad to promote the FIAT 500X. FIAT also loved the talent in this spot, chef Ronnie Woo, who hosted this series of interstitials profiling some of Aspen’s hottest culinary spots. Lead-up tune-in drove excitement to the show, and the in-show interstitials featured the 500X around town as Ronnie explored all Aspen has to offer.
Esquire Network partnered with Jaguar to create an interstitial series called "Style Genius," where celebrity stylist Brandon Williams guided viewers through the latest sartorial trends and observed that style extends beyond fashion and --very on-brand for Jaguar-- inhabits all aspects of the sophisticated man's life.