At E! the Live From The Red Carpet season is an exciting, year-round proposition! And talk about a challenge--create a fun conversation that incorporates an acne cream that feels authentic and hip, and tie it to E!'s pop culture coverage of the GRAMMYs! Sibley Scoles, an E! News host and musical performer herself, was the perfect subject to follow on a "photo shoot" with a celebrity make-up artist. Via cross-platform content, including an editorial video on E! online, plus an Insta Story, Sibley shared her own journey to become a confident and successful woman, one whose past included her own struggle with acne.
Sara and Erin, the Foster sisters, and stars of VH1’s reality show “Barely Famous” were definitely looking luminous for our Olay shoot! A “Curb Your Enthusiasm” style show featuring two sisters who grew up in the lap of luxury around many famous people, but whom never quite hitched onto their own star, Sara-the-model/actress and Erin-the-everyday-girl frequently employ their own brand of slapstick humor to help each other through failed relationships and career missteps. Working in concert with VH1 Integrated Marketing, VH1 West Coast Development, and the show production team Good Clean Fun (GCF), we shot during the “Barely Famous” production schedule to save on shooting costs. The sisters added a healthy dose of ad-libbing, which created truly memorable creative that matched the tone of the show, and resulted in a smashing success for the client! The girls had a lot of fun texting their celebrity friends on-set about how they just needed a little "reassurement" sometimes! Rest assured, Olay returned to the fold with more marketing dollars for the following season of the show, working with my team to promote their "Age Less" campaign!
CoverGirl bought custom content in support of Logo's Aspen Gay Ski Week in January 2016, the first time the event has been covered by a television network! Showing how one can stay beautiful outdoors, even in demanding conditions on the slopes of Aspen, CoverGirl loved our fresh and fun take on how simple-to-use their Plumpify mascara can be when you're on-the-go!