This is the press release that accompanied the video I produced for the U.S. Olympic Committee, dated 7/26/24, the day of the Opening Ceremonies of the 2024 Olympic Games in Paris:
As we celebrate the opening of the Olympic Games, the world’s largest sporting stage and the historic gathering of more than 200 nations, we find ourselves living in a world in which countries and their people are more divided than ever. Our world needs sport, and people need each other. The Olympic and Paralympic Games have a unique ability to inspire and connect us. What perfect timing.
With the Opening Ceremony of the Paris 2024 Games upon us, we invite you to join this celebration of sport, to embrace the pursuit of the impossible, the strength of national pride, the diversity of competitions and athletes alike, and the collective values inherent in sport and in those of us who cherish it.
Between 2024 and 2034, the United States will welcome the world for the most significant display of sport in history: the Olympic and Paralympic Games in Los Angeles and the Winter Olympic and Paralympics Games in Salt Lake City (not to mention the many other significant international competitions the U.S. will host). Americans will witness the most diverse array of sport contested at the highest levels among the world’s most accomplished athletes.
While the United States has always been a beacon of sporting excellence, and the next ten years will see this light shine even brighter, we must align to set the bar even higher. A platform to inspire a new generation, to create innovative experiences, and to embed the benefits of sport in all the communities across our country.
Our belief is that sport should serve as a catalyst for personal growth, inclusivity, and societal progress, aligning with the Olympic and Paralympic values of excellence, friendship, and respect. Hosting the Games on home soil is an opportunity to illuminate the path to greatness for the next generation and leave a legacy that transcends medals and records.
At the heart of this opportunity is Team USA. This team is not owned by anyone – it belongs to the country and all of us. In fact, Team USA is supported by the generous contributions of donors and fans. The athletes, supported by your generosity, compete every day for their professional teams, beloved universities, hometown clubs and national sport organizations. They come together as one team, in a unique moment and for a greater cause. This is about being the best in the world, collectively as a nation. That opportunity is also an obligation to push the world to achieve new heights.
Looking to the future, our collective purpose will guide us toward a successful Paris 2024, Milano/Cortina 2026, and LA 2028, culminating in an even brighter opportunity with Salt Lake City 2034. It is about embracing our deep-rooted passion for sport and infusing it with meaning and impact. Together, we can continue to write history and leave a legacy that inspires not only our nation but the entire world.
As an organization, our vision is grounded in core principles and values that guide our efforts. We commit to promoting and protecting athletes’ rights, safety, and wellness. We champion the integrity of sport and respect the vital role of our member organizations, especially the incredible national sport organizations, pledging our support to their success. We set clear standards of organizational excellence and hold ourselves and all member organizations accountable. As a trusted leader, we’re committed to advancing the global Olympic and Paralympic movements, making a mark both internationally and domestically. Most importantly, we honor and celebrate the legacy of Team USA athletes.
The future starts now. Join us in being part of this extraordinary era in sport. Together, we rise. One nation, one team, one incredible future. One for all.