The Burger King examples show how we paid off the lead-up tune-in concept with the in-show executions that ran in commercial breaks during our You Oughta Know Live In Concert tentpole. VH1 music VJ Jim Schearer is saved by his Girl Friday after his cool mojo spirals once parting with his beloved BK Chicken Nuggets! Revitalized by just one bite, Jim pitches the perfect concept to eager “VH1 execs,” who applaud his recovery and scintillating pitch! The in-show piece pays off Jim’s big pitch, as backstage, Jim interviews “You Oughta Know” artist Vance Joy in a wild and unscripted moment. Burger King enjoyed the promotion so much, they were back the following year, sold on a custom idea to help promote their Chicken Fries via artists like Elle King and Salt N Pepa collaborating on a karaoke track!
The VH1 Papa Johns Super Bowl Blitz spot was a finalist for a Cynopsis Sports Award! In this comedic spot, a couple walks past a house with their dog on the Friday night before the Big Game…they are confused when they see what appears to be Patriots and Seahawks fans celebrating two days prior to the game! With football defense phraseology that also tropes how people talk about pizza (“Eight in the Box!”), the viewer was left in the dark until the ultimate reveal that the revelers were kicking off the Super Bowl early by watching the Super Bowl Blitz concert on VH1!
Finally, E! social media star Erin Lim gave her expert influencer opinion on the new Taco Bell Chicken Chalupa, but got distracted by the great new flavors...as did Taco Bell customers, who rushed into stores for this amazing new taste sensation!